ContentEd Webinar Series

Using Crisis Conversation to Inform Content Strategy

Wednesday 10 June at 3:00pm - 3.45pm BST


Presented by: Liz Gross, CEO and Steve App, Business Development Manager, Campus Sonar

About this webinar

There’s not a communications professional in the world that hasn’t been affected by the global COVID-19 pandemic. From handling elevated and emotional conversations to collaborating with campus stakeholders from a distance, to figuring out how to work from home while awaiting grocery delivery, caring for children, battling isolation, or all of the above.

This experience has been the definition of chaotic for so many, but there is an opportunity to use these elevated levels of conversation to improve your content.

In this webinar, Liz and Steve will share insights from their social listening analysis of more than six million conversations related to COVID-19 and higher education.

Together, they’ll help you understand how insights from these conversations can help you improve your own content strategy—including creating different types of content, meeting campus constituents where they are, and amplifying content from your community.

The strategies they share can be applied to any crisis situation, or implemented long-term to inform audience-centric content.


Register for free

Wednesday 10 June at 3:00 pm BST

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ContentEd uses the information you provide to contact you about our webinar series, conferences and other products & services. We will not share your personal information with any third party. You can unsubscribe at any time.

Key takeaways

  • What Campus Sonar learned about current and admitted students after analyzing more than 7 million online conversations about higher education and the coronavirus
  • How to make sure you’re finding the conversations and trends that will improve your current content strategy

Who is this webinar for?

  • This webinar is intended for those working in higher education marketing, admissions and/or enrollment

ABOUT DR. LIZ GROSS

CEO, Campus Sonar

Liz is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education.

She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List.

Liz has more than 15 years’ experience in higher ed and strategic social listening programs.

She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.


ABOUT STEVE APP

Business Development Manager, Campus Sonar

Steve is Campus Sonar’s Business Development Manager. A natural marketer and relationship builder, Steve has spent more than ten years in higher education, in both campus and agency environments. In the past five years, Steve successfully launched a student-blogging platform, an agency podcast, and a higher education online magazine, all with a mission to bring people together through content.

At Campus Sonar, Steve leads the business development efforts for the agency, working with campus professionals to identify appropriate social listening programs that will help meet strategic institutional goals.

An amateur runner and professional donut connoisseur, you can often find him on Twitter staunchly defending the Oxford comma.




Register for free

Wednesday 10 June at 3:00 pm BST

-
Days
-
Hours
-
Minutes
-
Seconds

ContentEd uses the information you provide to contact you about our webinar series, conferences and other products & services. We will not share your personal information with any third party. You can unsubscribe at any time.

What you need to know

  • This webinar is free and is part of a new, fortnightly webinar series from the organisers of ContentEd, the largest content strategy conference for the education sector in Europe.
  • Some of our upcoming webinars, like this one, will be free and open to everyone whilst the remaining webinars will only be available to ContentEd delegates.
  • When you sign up, you'll be able to add the webinar directly to your online calendar and share it with colleagues.
  • We'll email you some joining instructions (if it doesn't arrive in your inbox in a few minutes, check your Spam folder) and we'll send you reminders in the run-up the webinar.
  • We'll send you the slides the following day